Understanding Your Dashboard Metrics
By Michael Chen, Data Analytics Specialist•Published: June 2, 2023•7 min read
Making Sense of Your Dashboard Metrics
Your LeadsObtainer dashboard provides a wealth of information about your campaigns and lead generation efforts. This guide will help you understand what each metric means and how to use this data to improve your results.
Key Performance Indicators (KPIs)
Your dashboard highlights these essential KPIs that give you a quick overview of campaign performance:
- Total Leads Generated: The overall number of leads captured across all campaigns
- Lead Conversion Rate: The percentage of visitors who become leads
- Cost Per Lead (CPL): The average cost to acquire each lead
- Lead Quality Score: Our proprietary scoring system that rates lead quality
- ROI: Return on investment calculated from your campaign costs and conversion data
Traffic Analytics
Understanding your traffic sources helps optimize your acquisition strategy:
- Traffic by Source: Breakdown of where your visitors are coming from
- Traffic by Device: Distribution across desktop, mobile, and tablet
- Geographic Distribution: Where your visitors are located
- New vs. Returning Visitors: Balance between first-time and repeat visitors
Conversion Funnel Metrics
These metrics help you identify where prospects drop off in your funnel:
- Landing Page Views: Number of visitors who reach your landing pages
- Form Starts: Visitors who begin filling out your forms
- Form Completions: Successful form submissions
- Abandonment Rate: Percentage of visitors who start but don't complete forms
Lead Quality Metrics
Not all leads are created equal. These metrics help you assess lead quality:
- Lead Scoring: Numerical values assigned to leads based on fit and engagement
- Marketing Qualified Leads (MQLs): Leads that meet your qualification criteria
- Sales Qualified Leads (SQLs): Leads that have been vetted and passed to sales
- Lead-to-Customer Conversion Rate: Percentage of leads that become customers
Campaign Comparison
Compare performance across different campaigns to identify what's working best:
- Campaign Effectiveness: Side-by-side comparison of key metrics
- A/B Test Results: Performance differences between test variations
- Historical Trends: How current campaigns compare to past performance
Using Dashboard Data for Optimization
Here's how to apply these insights to improve your campaigns:
- Identify your highest-converting traffic sources and increase investment there
- Spot form fields with high abandonment rates and simplify them
- Recognize your highest-quality lead segments and refine targeting
- Compare messaging across campaigns to identify the most effective approaches
- Set up custom alerts for metrics that fall below your targets
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